Privacy
Privacy Policy
Haffer Flooring International, LLC (dba Floor Coverings International of Southeast Knoxville) | Effective Date: April 11, 2026
Your privacy matters to us. This Privacy Policy explains how Haffer Flooring International, LLC ("Company," "we," "us," or "our") collects, uses, and protects your personal information when you visit our website at www.fciknoxville.com or engage with our services. By using our website, you consent to the practices described in this policy.
1. Information We Collect
We may collect the following types of information:
• Personal Information: Name, phone number, email address, zip code, and any details you provide through our contact form or scheduling tool (Calendly).
• Automatically Collected Data: IP address, browser type, device type, pages visited, time spent on pages, and referring URLs — collected through standard web analytics tools.
• Cookies and Tracking Technologies: We use cookies and similar technologies (including pixels) to improve user experience, measure ad performance, and analyze website traffic. You can manage or disable cookies through your browser settings.
• Text Message Opt-In: If you provide your phone number and consent to receive text messages, we may send appointment reminders, follow-up communications, and service updates. Message frequency may vary. Message and data rates may apply. Reply STOP to unsubscribe at any time, or HELP for assistance.
2. How We Use Your Information
The information we collect is used to:
• Respond to your inquiries and schedule in-home consultations
• Provide flooring installation and remodeling services
• Send appointment reminders and follow-up communications
• Analyze website traffic and improve our online presence
• Serve relevant ads through platforms including Meta (Facebook/Instagram) and Google
• Comply with legal and regulatory obligations
We do not sell your personal information to third parties.
3. Third-Party Services
We use the following third-party tools that may collect or process data on our behalf:
• Google Analytics and Google Ads: Used to track website performance and serve targeted advertising. Google may use cookies and other technologies to collect data. For more information, visit google.com/policies/privacy.
• Meta Pixel (Facebook/Instagram): Used to measure the effectiveness of our advertising campaigns and serve ads to relevant audiences. For more information, visit facebook.com/privacy/policy.
• Calendly: Used for online appointment scheduling. Information submitted through the scheduling tool is subject to Calendly's Privacy Policy at calendly.com/privacy.
Each of these providers has its own privacy policy and data practices. We encourage you to review them directly.
4. Cookies and Tracking
Our website uses cookies to:
• Remember your preferences and improve site performance
• Track visitor behavior for analytics purposes
• Enable advertising retargeting through Google and Meta
You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of our website. You may also opt out of personalized advertising by visiting Google Ads Settings (adssettings.google.com) or the Network Advertising Initiative opt-out tool (optout.networkadvertising.org).
5. Text Messaging and SMS Communications
By providing your phone number and consenting to receive text messages, you agree to receive SMS communications from Floor Coverings International of Southeast Knoxville. These may include:
• Appointment confirmations and reminders
• Follow-up messages regarding your flooring project
• Promotional offers and service updates
To opt out at any time, reply STOP to any text message. For help, reply HELP. Message and data rates may apply. We do not share your mobile number with third parties for their marketing purposes.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Contact form submissions and scheduling data are retained to support ongoing customer relationships and service history. You may request deletion of your information at any time by contacting us.
7. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our website and services are not directed toward individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child has submitted personal information, we will take steps to delete it promptly.
9. Your Rights
Depending on your location, you may have the right to:
• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
To exercise any of these rights, please contact us using the information below.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us:
• Phone: (865) 324-0200
• Website: www.fciknoxville.com
• Service Area: Knoxville, TN and surrounding communities
Haffer Flooring International, LLC, is a licensed, bonded, and insured Tennessee Home Improvement Contractor.